Climb The Ranks

Practical guides to help you rank higher on Google and own your neighborhood.

Illustration of tracking GBP calls in Google Analytics
Google Business Profile

Track GBP Calls in GA4: The Setup That Ends the Guessing

GA4 can't see every GBP call. But with UTM tags, click-to-call events, and a simple report, you can prove whether your Business Profile work is actually bringing calls.

Illustration of schema markup wrapping business information
Local SEO

Local Schema Markup: The 30-Minute Setup Most Businesses Skip

Local schema markup helps Google connect your business details across your site and listings. Here's the step-by-step setup for LocalBusiness and Service schema that actually matters.

Illustration of GBP user permission roles as different keys
Google Business Profile

GBP Permissions: Who Gets the Keys (And Who Doesn't)

GBP user roles feel risky. Here's which role to assign your staff, vendors, and agencies so they can do real work without putting your listing at risk.

Illustration of local keyword research with map and search terms
Local SEO

Local Keyword Research: The Search Terms That Actually Bring Calls

Most service businesses target the wrong keywords. Here's how to find the local search terms that bring calls using Google autocomplete, Maps, and competitor listings.

Illustration of a weekly GBP posting routine calendar
Google Business Profile

GBP Posts That Get Clicks (A Weekly Routine You Can Actually Keep)

GBP posts are proof of life on the decision screen customers use to pick you or your competitor. Here's a simple weekly routine with templates that get clicks.

Illustration of Google Search Console analyzing a local business site
Local SEO

Google Search Console for Local Businesses: Skip Everything Except This

Most Search Console settings don't matter for local businesses. Here are the only ones that do: verification, sitemap, and the queries report that shows which searches bring calls.

Illustration of business messaging on a smartphone
Google Business Profile

GBP Messaging: Setup, Scripts, and How to Stop Wasting Leads

GBP messaging catches buyers who hate phone calls. Here's how to set it up, reply fast with templates that book jobs, and filter out spam without turning it off.

Illustration showing GBP reporting zero calls while phone rings
Google Business Profile

GBP Says Zero Calls. Your Phone Says Otherwise. Here's the Fix.

Google removed built-in call tracking from Business Profiles in 2024. Here's why your GBP shows zero calls and how to build call attribution you can actually trust.

Illustration of uploading photos to a Google Business Profile
Google Business Profile

The GBP Photo Checklist That Makes Customers Pick You First

The right Google Business Profile photos earn trust in seconds. This checklist covers sizes, what to upload, what to skip, and a one-hour plan you can finish between jobs.

Illustration of call tracking forwarding setup with safety shield
Google Business Profile

Call Tracking on GBP: The Setup That Won't Tank Your Rankings

Call tracking on your Google Business Profile can break NAP consistency if done wrong. Here's the safe setup that tracks calls without hurting your local rankings.